SEO strategy for businesses ready to move.
I help ecommerce, service and content-led businesses work out what is actually holding back their organic growth, then turn that into work their team can ship.
You deal with me directly, from the first look at the data through to the awkward implementation questions that usually decide whether SEO gets done.
You work with me directly. I look at the data, help make sense of it, and stay close enough to the work to help it get shipped.
About LaurenceAPAC Search Awards Winner 2024
The SEO work I can help with.
Some projects need a second opinion. Some need a proper audit. Others need page titles, content briefs, local SEO, ecommerce structure or link-building direction. The point is to work on the right thing first.
SEO Consultation
A short list of SEO decisions: what to fix, what to write, what to leave alone for now, and who should own the next step.
Often useful for: Ecommerce brands, Service businesses, Marketing teams needing senior SEO support.
Content Production
A content plan where each page has a reason to exist and a clear job to do.
Often useful for: Shopify stores, Lead generation sites, Content-led businesses.
Link Building
A link-building plan that is worth doing, and honest reasons to avoid it when the site needs other work first.
Often useful for: Competitive niches, Established sites, Brands with strong content assets.
Ecommerce SEO
A plain order of work for the collections, products and supporting pages that deserve attention first.
Often useful for: Shopify brands, Retailers with large catalogues, Stores expanding category visibility.
Local SEO
A local SEO plan that makes it easier for nearby customers to find, trust and contact the business.
Often useful for: Local service businesses, Multi-location brands, Melbourne-based operators.
SEO Audits
An audit your team can actually use: issues grouped, fixes ordered, and the next steps made obvious.
Often useful for: Sites with stalled traffic, Pre-migration checks, Teams needing a second opinion.
A mix of ecommerce, local service and content-led businesses.
I tend to work best with people who want straight answers, useful priorities and fewer layers between the advice and the work.
Why working directly can be easier.
The useful bit is not just having fewer people on the call. It is getting from “what is going on here?” to “what are we changing?” without losing weeks in handovers.
What you care about
Working directly with Laurence
Typical agency setup
Who you speak to
You speak with me: the person looking at the site, making the call and reviewing the work.
You may speak with an account manager who then relays the work to strategists, writers or developers.
How work starts
We start with the site, the data and the decision you need to make next.
The first few weeks can be taken up by onboarding, access requests and internal handovers.
What gets delivered
You get specific outputs: page titles, briefs, audit notes, priorities and implementation guidance.
You may get a large deck or monthly plan that still needs to be turned into work.
How work gets shipped
I work with your marketer, founder or developer so recommendations do not sit in limbo.
Recommendations can bounce between account service, SEO, content and development teams.
How reporting is used
Reporting is used to decide what should change next.
Reporting can become a recap of activity without changing the next month of work.
Best fit
Best when you want senior SEO thinking close to the actual decisions and delivery.
Best when you need a larger team to run a broader marketing program.
The work should turn into visible deliverables.
You should be able to point to the work: page titles changed, content briefs written, technical fixes assigned, and the next round of decisions made from real results.
Week 1
Priority list agreed
Search, analytics and site constraints are reviewed, then we agree what should move first.
Discovery starts
Access requests, kickoff calls and internal introductions can absorb the first stretch before useful outputs appear.
Month 1
Page titles and metadata supplied
High-value pages get rewritten titles, descriptions, heading guidance and internal-link notes ready for your team or developer.
Audit deck lands
A detailed document may arrive, but the page-level changes still need to be extracted and assigned.
Month 3
Content briefs or copy provided
Content briefs, page copy updates or collection-page recommendations are supplied and reviewed against the search intent.
Production queue forms
Content ideas may be approved, but writing, review and publishing can sit across several different people.
Month 6
Next round planned from results
Search data, shipped changes and new opportunities are reviewed so the next round of titles, content and technical work has a reason.
More patience requested
It can still feel like results are just around the corner, without an obvious link between reporting and shipped work.
Questions people usually have before they reach out.
You do not need to know exactly what you need before getting in touch. A first call is usually about working out whether SEO is worth spending time on, and what the sensible next step would be.
Is this a one-off project or ongoing support? +
Both are possible. Some businesses only need a focused audit or working session. Others keep me involved once there is useful work to do.
How quickly will I know what to do? +
Usually early. The first phase is about finding the obvious constraints, sorting the work, and giving you something useful to act on.
Do you implement or only advise? +
I can advise, brief, review and help your team get things live. For development-heavy work, I usually work with your developer so the right changes are made.
What if I already have an agency or internal team? +
That can work well. I can act as a senior SEO sounding board, second opinion, audit partner or strategy layer for teams that already have people doing the day-to-day work.
Which businesses are the best fit? +
Ecommerce brands, service businesses and content-led sites where there is enough search demand to make focused SEO work worthwhile.
What do you need before a first call? +
Your website URL, what you want SEO to contribute, any known constraints, and context on what has already been tried. Perfect data is helpful, but not required to start.
A few examples of the work.
Some have public performance numbers. Others are here to show the kind of SEO work involved: audits, page updates, content briefs and decisions made easier.
Right2Drive
SEO work for an automotive service category where people often search in a hurry, and often by location or problem rather than brand.
425% organic growth · Non-branded traffic · Paid reliance reduced
mrgadget.com.au
SEO support for a technology content site where reviews, buying guides and editorial topics needed a better publishing system.
110k monthly visits · Authority built · Content systems
Little Shop of Happiness
Ecommerce SEO support for a gift-box and hamper store with searches across occasions, recipients, price points, delivery and seasons.
Occasion-led collections · Delivery-intent pages · Content brief system
Salad Servers Direct
Ecommerce SEO support for a ready-made salads and meals brand serving families, events, entertaining and local delivery searches.
Product taxonomy · Local delivery intent · Content-led demand
Want me to take a look?
Send your URL and a short note about what is going on. I will reply directly.